Ever consider if you have what it takes to complete the American Ninja Warrior course? How about what it would feel like to be a real-life assassin? We answered both questions at Comic-Con 2015 with the Assassin’s Creed Syndicate Experience. More than 40,000 from the sold out convention took a stab (no pun intended) at the fully outfitted obstacle course set to Victorian London.
WB's LEGO Dimensions Launch
Tapped by Warner Bros., RedPeg created and built the ultimate launch experience for touted video game release, LEGO Dimensions, at this year's Comic-Con. The footprint itself took over a massive Hard Rock Hotel ballroom, transforming it into an immersive environment complete with custom-built LEGO creations and custom-fabricated arches. The best part? It was the first public live gameplay of the LEGO Dimensions game. Launching on September 27th, the tour continues in Austin, TX from September 4-6.
Square Enix: Square Enix Experience
Square Enix & Redpeg created the ultimate fan experience at SDCC to promote Square Enix's western titles, bringing elements of each game to life. We engaged over 4,500 fans & earned 54M impressions to become the most talked about event in town.
Lavazza Sampling - Toronto
To help Italy's favorite coffee increase brand awareness and market share in North America, RedPeg activated two sampling events in Chicago and Toronto. Brand Ambassadors engaged consumers and shared Lavazza key messaging to maintain excitement and a positive brand experience.
For a second year in a row, Lavazza was a sponsor of the Rogers Cup tennis tournament in Toronto. Onsite presence included exclusive pouring rights, in-stadium signage, a court-side branded coffee lounge, a 10’x20’ sampling booth in the Retail Village, and lead sponsorship of Tuesday night’s matches (aka “Italian Night”).
Between the two sampling events and the Rogers Cup, a total of 47,661 samples were distributed, with 83,892 unique engagements, and over 370,000 on-site impressions. Feedback from consumers showed that the events increased their intent to purchase Lavazza in the future.
What began as a one-tent operation to help gain leads for GEICO has evolved into a 13-part program activating at the biggest events across the country. The program now features a national tour, bi-coastal bus tours, Miss GEICO, motorcycle rallies, NASCAR events, FOCUS tours, and now GEICO Gaming. In 2015 alone, the campaigns captured more than 220,000 leads.
In the competitive car sharing industry, Enterprise wanted to blitz target markets to build awareness and secure new customers. To expand hourly car rentals for the Enterprise CarShare program, we began strategic guerrilla marketing campaigns and hosted special events in both Washington, D.C. and San Francisco. We also made strategic partnerships in both markets to better incentivize signups and better focus on our target market. In two years, we acquired over 21,000 new customers.
Verizon's Santa Monica Destination Launch
RedPeg designed and produced Verizon’s “Destination” flagship store grand opening, the 5th of its kind in the world. The objective was to show how technology fuels the Southern California lifestyle with a weekend experience spanning over two blocks along the famous Third Street Promenade in Santa Monica, CA. More than 4,600 people viewed the footprint with 600 personally experiencing the store. Activations included a live public performance by global recording artists, Icona Pop, Dew Tour "Game of Skate” competition followed by meet and greet with the professional skaters, fitness classes hosted by NBC’s The Biggest Loser trainer, Kim Lyons, and custom skate deck giveaways designed by local artist, Thank You X.
TD Bank: Pride
TD Bank wanted to cement themselves as a proud supporter of the LBGTQ community by immersing themselves in pride parades across the country and celebrating the ruling on marriage equality. To celebrate, we helped them host a footprint and design a custom #ForeverProud float at pride parades in NYC, Boston, Miami, DC and Long Island. The experience also included flash mobs, green stilt walkers, and photo marketing opportunities for everyone involved. To let everyone leave their mark, we set up “Wall of Pride” for consumers to leave their own painted handprint on a canvas designed as a pride-themed flag. In total, the campaign generated more than 105MM impressions.
To shake Chicagoans of the winter blues, we joined Carnival to help “warm up” consumers through a virtual cruise at AT&T’s Magnificent Mile flagship store and see, in 3D, why cruising is one of the world’s fastest growing vacation options. To drive traffic to the store, we manned we sailed the streets on a “ship deck,” or glass-encased truck with beach-clad models inside. Once at the store, consumers could take part in the virtual reality experience or enter a sweepstakes for a chance to win one of 10 free cruises from three Carnival Corporation brands – Carnival Cruise Line, Holland America and Princess Cruises.