Verizon Destination Launch


RedPeg designed and produced Verizon’s “Destination” flagship store grand opening, the 5th of its kind in the world. The objective was to show how technology fuels the Southern California lifestyle with a weekend experience spanning over two blocks along the famous Third Street Promenade in Santa Monica, CA. More than 4,600 people viewed the footprint with 600 personally experiencing the store.

Activations included:  

  • Live public performance by global recording artists, Icona Pop, for over 2,000 fans
  • Dew Tour “Game of Skate” competition followed by meet and greet with the professional skaters
  • Fitness classes hosted by NBC’s The Biggest Loser trainer, Kim Lyons
  • Custom skate deck giveaways designed by local artist, Thank You X