To enhance brand perception and spark new creativity, RedPeg hosted the Bacardi Bartender Summit. We invited top bartenders from around the country to the Mondrian Hotel in Miami for an immersive education experience and unfiltered two-way dialog. Attendees talked industry, competition, brand affinity, mixing drinks, emerging trends, and Bacardi products. Brand Spokesman David Syd presented brand heritage, history, and the family-owned distillery in Puerto Rico. And a mixologist competition gave guests a chance to win an all-expense trip to Puerto Rico.
RedPeg activated GEICO’s NASCAR sponsorship by creating an interactive experience that engaged NASCAR fans passion for the sport. Driver Casey Mears displayed his #13 show car and engaged thousands of fans who enjoyed trivia contests and challenges on the GEICO stage, photo opportunities with GEICO’s racing fleet, and an all-new, interactive “Pit Stop Challenge.” The experience continues to draw big audiences and create high lead generation.