In The News
EM editors Rachel Kirkpatrick and Kenneth Briodagh kissed the frigid Northeast goodbye and embedded themselves for a few days of sun, surf and sponsored activations at two of the country’s top spring break destinations. Despite being a little overdressed and, let’s face it, a lot over age, the duo hit the scenes like a couple of college kids fresh off midterms. What follows are their full reports on the best marketing programs on the beach. And after you finish reading, don't forget to check out the videos on our YouTube Channel.
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Like many business owners, you’ve gone all in with your social media efforts, tweeting, Facebooking, and generally building a loyal following. But you’re missing some of social’s best opportunities if you haven’t thought about how to integrate your social effort with your traditional marketing. In fact, proven offline strategies don’t undermine your social efforts--they complement and enhance them. If you marry online and offline efforts, and allow social to open the door for other avenues to be optimized, you can form one very impressive business development tool.
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You started a Facebook page and a Twitter feed for your company. You advertised it to customers and potential customers. You gained hundreds--maybe thousands!--of new friends and followers. That’s great, but now what? Too many small businesses stop there. That’s a huge mistake. You’re missing out on the market research opportunity of a lifetime.
Your fans and followers represent a treasure trove of data--information on spending traits and brand preferences. Use that information right and you can open an amazing,...
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