In The News
According to Deloitte’s forecast on hospitality trends in 2013(1), the hospitality sector will face the need for strategic considerations due to heightened competition and the pressing need for brand differentiation. This is evident in the ever-changing landscape of hotel marketing. Hotel marketing is driving outreach to their current customer base and prospect opportunities through loyalty programs, traditional advertising, experiential and now more than ever, co-marketing.
Co-marketing, not to be mistaken for co-branding is “the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies...Read More
In the Spotlight: David Shackley, RedPeg Marketing and Gamer Inc.
This week's edition of "In the Spotlight" features David Shackley, executive creative director at RedPeg Marketing in Alexandria and general manager of RedPeg-owned Gamer Inc., a new venture aligning brands with an e-sports audience through tournaments, integrations and media buys.
Shackley will lead and direct all creative for RedPeg. Shackley most recently served as head of marketing for LightWorkers Media. He also held previous positions at...Read More
The Changing Face Of Loyalty
In today’s world of hotel loyalty rewards programs there is an ironic trend that flies in the face of loyalty - the devaluation of the points programs. The number of hotel chains that are adjusting their loyalty programs, forcing guests to use up more points to redeem upgrades, discounts or free stays is on the rise.
Frequent guest programs usually categorize properties based on quality, meaning the higher-grade hotel requires guests to earn more points. This is nothing new. What is different, however, is that many hotel chains have not just moved up properties on the loyalty chain, but they’ve recently invented new categories...Read More
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