Whether looking to escape from dreary weather or reunite with family, Travel and Tourism is the solution. And despite current political and economic challenges, the industry continues to grow, accounting for 1/10 jobs worldwide and directly contributed to $2.3 trillion in 2016 alone.*
In addition to seeing industry growth as a whole, travelers are wanting to explore new, “exotic” countries. In 2016, travel to Myanmar, Sudan and Azerbaijan increased and 69% of global travelers wanted to travel somewhere new, but hadn’t necessarily chosen that final destination.** This is exactly where experiential comes in.
Experiential marking allows people to connect with places they’ve only seen in pictures. With new technologies such as projection mapping, VR, and ultrasonic humidifiers, you can virtually “ride” a Swiss ski lift, drink tequila rain, or earn dinner with a group of strangers. These experiences have the ability to make what’s foreign, familiar and attainable.
Though countless Travel and Tourism activations are created each year, we want to take a moment to share just three of our most recent favorites:
- Davos Klosters Tourism
While ski slopes are expansive across Switzerland, sunshine is not. That’s why Davos Klosters chose to transport shoppers to the sunny Swiss slopes using VR, heat lamps, fondue aroma, and a complimentary drink on the “slopes.” With former Miss Switzerland Dominique Rinderknecht acting as the tour guide, the activation was an instant hit.
- Mexico Tourism
Every year, Germans curse their rainy, cloudy and downright miserable winters. However, if those clouds were made of tequila, people might not hate them quite as much. This is exactly what Mexico Tourism did when they created the Tequila Cloud using ultrasonic humidifiers to turn tequila into visible mist. Turns out tequila rain is not nearly as miserable as regular rain.
- KLM Royal Dutch Airlines
Though holidays should be a time of bonding and family togetherness, not everyone can make it home. In fact, many are stranded in the airport during what should be a family meal. That’s why KLM created the Bonding Buffet. Raised on a pedestal, the table lowered slightly every time someone new sat on a chair. Eventually, the seats were filled, the table was at waist level, and a group of strangers enjoyed a holiday meal and conversation together.
Looking to create an experiential marketing activation of your own? Our team has experience working with Texas Tourism, Holiday Inn and Mexico, along with many more. We’ve built a virtual kayak ride down the Rio Grande and launched a fleet of glass-bodied trucks, showcasing the benefits of traveling to Mexico. So next time you’re in the market for a Travel and Tourism experience, consider RedPeg Marketing.
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