REDPEG IN PRINT

Deep in the Heart of Texas
3.20.2009 , Corporate Event Magazine

To delete clichéd Texpectations from prospective tourists’ mental caches, the EDT turned to T:M Advertising Inc. of Dallas, and Alexandria, VA-based RedPeg Marketing Inc. “How do you communicate the history and beauty of Texas to someone who might think it’s all cowboys and dust?” asks Mercedita Roxas-Murray, a vice-president at RedPeg. “How do you elicit that ‘Wow, I had no idea that was in Texas’ reaction?” Read Entire Article