Chatter Archives

IN CASE YOU MISSED IT, HERE’S WHAT’S HAPPENING NOW.    

4 Ways Your Company Can Give Back on Giving Tuesday

Jay Selig, Marketing & PR Manager

For socially conscious companies, Giving Tuesday is the chance to reverse the script that consumers have written.
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RedPeg Chili Cook-Off Cookbook

Sara Khalatbari, Head of Digital & Social Strategy

An annual tradition at RedPeg, we invite our in-house, self-proclaimed culinary masters to show the rest of us what they're made of in our autumn chili cook-off. This year, we've also curated their recipes!
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3 Ways Shopping Has Evolved into an Experience

Jay Selig, Marketing & PR Manager

Consumer shopping habits have changed significantly over the past several years and because of that, we buy differently. If we choose different reasons to purchase than before, brands must learn what matters and approach us differently.
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How You Can Literally Put Your Next Event on the Map

Jay Selig, Marketing & PR Manager

As consumers, we rely heavily on reviews to determine what brand to purchase from, which restaurant to dine at, or whom we should hire to make home repairs. Why shouldn’t we apply recommendations to large conventions or events?
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eSports Would Be Wise to Follow NBA's Path

Jay Selig, Marketing & PR Manager

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Where's the Brand Sponsorship Limit in Sports?

Jay Selig, Marketing & PR Manager

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Where is...Jeff Taylor?

Jay Selig, Marketing & PR Manager

Jeff began his RedPeg career like so many others—in the field. He began as a tour manager in the spring of 2000, traveling across the country for brands like Poland Spring Water, Wahoo’s, Allegra, AOL, Amstel Light, and many others.
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How Golf Has Made Me Better At My Job

Jay Selig, Marketing & PR Manager

I face challenges and opportunities regularly on the links that require much thought, preparation, and problem solving. Little did I know how much these experiences and corresponding lessons would apply to professional craft of writing and content development.
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How Facebook Will Make Your Staff More Effective

Jay Selig, Marketing & PR Manager

I’m not in the mood to discuss the potential pitfalls of Facebook in the office place. I’m actually here to do just the opposite and advocate for its use.
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5 Experiential Marketing Tactics Beyond Events

Jay Selig, Marketing & PR Manager

Experiential marketing is anything that delivers a brand experience to a consumer. It’s not just event marketing and out-of-home activations.
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NBA Making eSports a Priority

Jay Selig, Marketing & PR Manager

Once someone you look up to gets behind the eSports movement, it cannot be ignored. These people of influence aren’t who you’d think. They aren’t your tech billionaires or nerdy entrepreneurs. Rather, they are several of the most admired athletes in the world. They are professional NBA basketball players.
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3 Considerations for Twitter’s New Character Limit

Jay Selig, Marketing & PR Manager

Feel like you're stuck getting fitting your entire message into one Tweet? Fear not! Twitter is making life easier for you now.
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Where is...Eric Zerrenner?

Jay Selig, Marketing & PR Manager

I joked about interviewing at a sorority and fraternity house, but once you spend some time there, you realize that it truly was fraternal.
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4 Steps to Making Fictional Holidays Real Successes

Jay Selig, Marketing & PR Manager

Take a close look at your calendar. Have you noticed that nearly every day is now considered a national holiday? Brands have, and they're making the most of it.
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Where is...Jeanne O’Shea?

Jay Selig, Marketing & PR Manager

Like so many other RedPeg employees, Jeanne’s story began in the field. Little did she know this position would help shape both her professional and personal life.
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Where is...Tom (TJ) Buontempo?

Jay Selig, Marketing & PR Manager

Like many others, TJ’s fondest memories at RedPeg focused on the amazing people who worked there and the incredible bond they all had.
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Instagram Stories Means Christmas Came Early

Jay Selig, Marketing & PR Manager

The news is starting to sink in—Instagram has added a stories feature to their platform. Do you know what this means?! I can say goodbye to my company’s Snapchat account!
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7 Apps to Boost Your Content Marketing Efforts

Jay Selig, Marketing & PR Manager

It could take years of training to learn all of things necessary to produce great content, but you need to produce NOW. To help young marketers like myself, I'm sharing my seven most useful tools to creating great content.
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4 Ways Improved Content Can Convert Customers

Jay Selig, Marketing & PR Manager

Can you remember a time when brands could exist without a digital footprint? I can, but unfortunately, or fortunately, things have changed.
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Where is...Amber Vick?

Jay Selig, Marketing & PR Manager

The beer and liquor industry isn’t for everyone, but for some people, it’s what they call home. The latter can certainly be said for Amber Vick.
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Why Brands Should Be More Like Bands

Kyle Lee, Brand Strategy Coordinator

When it comes to communicating a consistent and compelling message, I think brands could learn an awful lot from bands.
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Where is...Vinny Antonio?

Jay Selig, Marketing & PR Manager

One consistent thing that people always seem to remember about RedPeg are the people. For Vinny Antonio, it’s the people and the fact that he never had to wear a suit to work (he still doesn’t).
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Twitter's Verification Mistake and How to Fix It

Jay Selig, Marketing & PR Manager

The blue check mark by your Twitter handle once stood for something. With that, you had arrived.
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An Intern's Formula for a Winning Internship

Antonio Diz, Client Service Intern

There’s something to be said about a company that sees interns as eager learners as opposed to a pair of hands to help when needed.
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Where is...Jeff Stone?

Jay Selig, Marketing & PR Manager

Jeff vividly remembers that ride filled with highs and lows, excitement and defeat, but ultimately the resilience and hard work his team put forward.
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#BestBA: John Stuckey

RedPeg Talent Team

July's #BestBA was none other than John Stuckey! John never backs out last minute and always gives 110%!
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DUCK, DUCK, GAFF: A Producer's Dictionary

Nicole Arch, Producer

The world is filled with different languages, but regardless of what your native tongue is, production talk just sounds like straight gibberish.
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Where is...Carole Zdobysz Pearson?

Jay Selig, Marketing & PR Manager

Today, we caught up with Carole Zdobysz Pearson, who began at Momentum and had one of the longer tenures in company history.
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What Influencer Marketing Means for Brands

Jay Selig, Marketing & PR Manager

Consumers have no idea what they really want. They’re helpless and looking for answers.
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Where is...Angie Blankenship?

Jay Selig, Marketing & PR Manager

We continue our trip down memory lane with one of the company's first employees.
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8 Things I Must Do/See at Comic-Con

Sara Khalatbari, Head of Social & Digital Media

Since there’s so much I’m eager to experience at Comic-Con, here’s my top eight list to make things easier.
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Reviving the Movie Theater Experience

Jay Selig, Marketing & PR Manager

When was the last time you went to a movie theater?
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Activate Your Sponsorships, Don't Settle

Daniel Brienza, VP of Creative

Don't fall into the trap of believing a sponsorship starts and ends once your logo goes up in the stadium or on a jersey.
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Strategically Grow Your Client’s Business

Meghan Schulte, Group Account Manager

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Where is...Nick Felter?

Jay Selig, Marketing & PR Manager

Our first trip down memory lane starts with former RedPeg Tour Manager and Account Manager, Nick Felter.
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Maximizing Event Exposure on a Budget

Margaret Larkin, Venues Manager

Event sponsorships are great marketing tools, but don’t expect it to come cheaply anymore.
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One Phrase Can Alter Your Company Trajectory

Jay Selig, Marketing & PR Manager

Pop quiz time! In one to two sentences, please describe your company’s competitive advantage.
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Social Media Checklist for Experiential Events

Sara Khalatbari, Head of Social & Digital Strategy

Don’t sleep on social media at your next experiential event.
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Get to Know RedPeg President, John Piester

Jay Selig, Marketing & PR Manager

Check out John's answers to all of our burning questions.
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Creativity Goes Beyond Photoshop

Daniel Brienza, VP of Creative

Don’t be a creative, be a creative problem solver.
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5 Ways to Crush Your Event Exhibit

Jay Selig, Marketing & PR Manager

I've laid out five crucial steps to take that will keep traffic coming and keep the consumers engaged.
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#BestBA: David Porras

RedPeg Talent Team

I feel we are all unique in our own way and that’s what can make each and every one of us interesting.
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4 Key Ingredients in our Ideal BA

Charlotte Hickok, Talent Account Coordinator

Let’s keep this between you and me, but the talent management team does pick favorites.
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The Innovation Lab is Open for Business!

Jay Selig, Marketing & PR Manager

We want everyone to have the opportunity to express his or her creativity, so we’ve opened our very own Innovation Lab.
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4 Benefits of Activating Inside Your Vehicle

Travis Laukhuf, Associate Producer

One of the most overlooked assets in experiential marketing is the vehicle.
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What to Ask When Evaluating Event Sponsorships

Jason Colvin, Group Manager

Every year there are millions of events produced worldwide. Ever wonder what the engine is that keeps them running smoothly?
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How to Build Relationships Digitally

Jay Selig, Marketing & PR Manager

Take advantage of these opportunities and you'll have active and healthy relationships with consumers long after the event.
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Square Enix Experience Earns Silver at GMAs

Jay Selig, Marketing & PR Manager

The results are in for the 2016 Game Marketing Awards!
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5 Essentials to Meeting Client Expectations

Marc McEwen, VP of Client Services

To understand your client is to understand their business, culture, challenges, and successes.
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3 Reasons Why Analytics Should Matter to You

Jay Selig, Marketing & PR Manager

Offense sells tickets, but defense wins championships.
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RedPeg Announced as Pro Award Finalist

Jay Selig, Marketing & PR Manager

RedPeg is extremely proud to have cemented a spot as a finalist for Chief Marketer's 2016 Pro Awards.
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Got Your Back...Avocado Face!

Daniel Brienza, VP of Creative

It begins with our rallying cry: “Got Your Back!”
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Things to Consider When Hiring Your Next Agency

Jay Selig, Marketing & PR Manager

It's not a matter of checking boxes, but looking a little deeper at your potential partner in crime.
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We're IT!

Jay Selig, Marketing & PR Manager

RedPeg has been named to Event Marketer's It List Top 100 Agencies for the fourth time in five years.
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RedPeg 101: The Future of Lighting and Sound

Martin Codd, VP of Production

Advances in materials, design, and technology have shaped what we can build to unheralded boundaries.
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GEICO Gaming Adds New Team

Jay Selig, Marketing & PR Manager

GEICO has continued its surge into the booming eSports space by partnering with upstart franchise, Panda Global Gaming.
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RedPeg 101: Measuring ROI

Matt Sincaglia, Dir. of Brand Strategy

Return on Investment is consistently one of the most challenging metrics for marketers to track.
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Experiential Doesn't Have to Be Expensive

Jay Selig, Marketing & PR Manager

You don't need massive budgets to dip your toes in the experiential pool. Get started with something easy, effective, and cost-efficient.
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RedPeg 101: The Proof is in the People

Daniel Brienza, VP of Creative

Being able to identify and nurture talent, especially in times of need, is the key to building a stable and successful team.
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RedPeg 101: An Experiential Marketing Crash Course

Jay Selig, Marketing Manager

Tune in as we break down each of the key pillars to RedPeg.
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Investing in Experiential Marketing Reaps Rewards

Jay Selig, Marketing & PR Manager

People are turning to experiential to reach the evolving consumer.
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Hello? Storytelling from the Other Side

Jay Selig, Marketing & PR Manager

The consumer's view is an essential component to experience building.
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The Sound of Marketing

Chelcie DeAlmeida, Jr. Copywriter

While plenty of worthy musicians are riding the wave, only a few ever make it back to shore.
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5 Coworkers You Encounter In A Blizzard

Jay Selig, PR & Marketing Manager

How they assessed and reacted to the situation made clear parallels to our workplace counterparts.
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Forget the Reviews, Experience it Yourself

Jay Selig, Marketing & PR Manager

They say you only get one first impression, but even that number is high nowadays.
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RedPeg Gets Creative With New Hire

Jay Selig, Marketing & PR Manager

RedPeg Marketing has tapped Christine DiGiovacchino to fill their new Creative Director role.
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Wait, What’s That?

Chelcie DeAlmeida, Jr. Copywriter

Have you ever walked down the street and found a 30-foot long tooth buried in the ground?
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Humans of RedPeg: Josh Hafkin, Account Manager

RedPeg Marketing

"I’m going to take the photo that’s going to make you look at it."
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The Viral Epidemic

Jay Selig, Marketing & PR Manager

Time for an intervention! This thought enters my head every time I’m asked, “How can we make this go viral?”
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Reimagining In-Game Advertising: Mission Accepted

Chelcie DeAlmeida, Jr. Copywriter

We’ve all played video games at some point in our lives, right? Did you ever notice in-game advertising?
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Is Anyone Really Working Today?

Brad Nierenberg, CEO & Founder

What can I do to alleviate the stress of the dreaded day before Thanksgiving?
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eSports: Can Your Brand Play Too?

Jay Selig, Marketing & PR Manager

Rarely does a brand have an opportunity to connect personally with consumers by just participating.
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Headless Body in Topless Bar… EventTech 2015

Martin Codd, VP of Production

This is the annual gathering for the Experiential industry to see what’s new on a technological basis.
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Humans of RedPeg: Johnny Ward, VP Brand Partnerships

RedPeg Marketing

Get to know Johnny Ward in the series that explores the backgrounds of the unique and talented people at RedPeg.
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5 Key Questions We Answered at ADWKDC

Daniel Brienza, Group Creative Director

Inspiration, affirmation and motivation—that is why people attend conferences like ADWKDC.
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RedPeg Adds Industry Heavyweight

Jay Selig, Marketing & PR Manager

Michael Stotsky joins RedPeg’s Brand Partnerships team, bolstering business development opportunities.
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Nomophobia: World’s Plague, Advertiser's Dream

Jay Selig, Marketing & PR Manager

If consumers can’t keep their hands off their phones for thirty seconds, why combat them?
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A Day in the Office with Matt Sincaglia

Filo Taccia, Author at Cubeyou

A Day in the Strategy Office: Meet Matt Sincaglia, Senior Brand Strategist at RedPeg Marketing.
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RedPeg Stakes Claim to Experiential Disruption

Adweek

What started out as transactional events have grown into disruptive consumer experiences.
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E-Sports: Advertising's Next Golden Ticket

Jay Selig, Marketing & PR Manager

Major brands are beginning to strategically advertise in the gaming space, particularly experientially.
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Humans of RedPeg: Matt Sincaglia, Sr. Brand Strategist

RedPeg Marketing

Get to know Matt Sincaglia in the series that explores the backgrounds of the unique and talented people at RedPeg.
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How to Make an Online Brand Shine Offline

Jay Selig, Marketing & PR Manager

Brands ponder how they can integrate activations in a genuine fashion and take an online brand offline.
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GameSpot Takes On Our Square Enix Experience

RedPeg Marketing

The guys from GameSpot had a great time running through our Square Enix Experience at Comic-Con 2015.
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Humans of RedPeg: Marc McEwen, Sr. Director of Client Service

RedPeg Marketing

Get to know Marc McEwen in the series that explores the backgrounds of the unique and talented people at RedPeg.
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RedPeg Marketing Makes Fantasy a Reality

Jay Selig - Media Contact

RedPeg Marketing brings gaming fantasy to life with interactive Comic-Con experiences.
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Humans of RedPeg: Derreck Smith, Director of Talent Management

RedPeg Marketing

Get to know Derreck Smith in the series that explores the backgrounds of the unique and talented people at RedPeg.
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GEICO's 2015 Pilot Program [Hearthstone and Team SoloMid] #GEICOGaming

Director of Marketing, Jennifer Vinson

GEICO, is launching a Team SoloMid and One Nation of Gamers (ONOG) Hearthstone tournament series!
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Competitors Team Up For Greater Good

David Shackley, President

This year, because of the efforts of 'the duelists,' a near blizzard couldn’t stop the good will.
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RedPeg Acts of Kindness

Annual Retreat - RedPeg Acts Of Kindness

We broke into teams to see which group could have the biggest positive impact in one afternoon.
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Welcome Johnny Ward!

Johnny Ward, VP Brand Partnerships

RedPeg welcomes Johnny Ward as VP Brand Partnership and will oversee our LA office and the Brand Partnerships team.
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WE ARE IT!

Event Marketer

We are thrilled to have once again been included in Event Marketer's 2014 IT List of the top event agencies!
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KEYS TO EVENT DATA SUCCESS

Event Marketing Summit 2014

The faster you can adapt to the data and insights uncovered, the more value you'll extract from events for clients.
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Utilizing Special Features To Build Your Brand

Hotel Excecutive - Mercedita Roxas-Murray

In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other.
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Building Customer Loyalty

Mercedita Roxas-Murray

In today’s world of hotel loyalty rewards programs there is an ironic trend that flies in the face of loyalty - the devaluation of the points programs. The number of hotel chains that are adjusting their loyalty programs, forcing guests to use up more points to redeem upgrades, discounts or free stays is on the rise.
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Austin CVB Take Home Destiny Award

U.S. Travel Association

The Austin Convention and Visitors Bureau took home the honor of top Full Marketing Campaign at the recent Destination Council Destiny Awards presented by the US Travel Association.
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You Can't Fire This Marketing Department

Brad Nierenberg, CEO & Founder

At your fingertips, right at this very moment, you have a dream-team marketing department capable of taking your company to the next level.
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Integrated Approach Connects Brand To Customer

Mercedita Roxas-Murray

It is hard to stand out, and to create a point of difference that not only matters to the customer but breaks through.
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